Businesses today operate in a global, borderless environment, in which social media platforms allow them to market and distribute their goods and services around the world with ease. As a result, it has become more difficult to protect and enforce a company’s intellectual property rights online. For example, an alleged infringer could circumvent a country-specific restriction to access certain material by simply changing his or her ‘virtual’ location. This is posing an interesting question for the courts, and has led to a recent Supreme Court of Canada (SCC) decision in which the SCC ordered a worldwide injunction against … Continue Reading