Companies can now reach their target audiences more quickly and more effectively by taking advantage of instantaneous posting of pictures and blogs. The use of social media apps that allow the quick exchange of photos to other users is rapidly growing.
The U.S. Food and Drug Administration (“FDA”) has issued numerous Warning and Untitled Letters delving into very specific aspects of social media (such as “likes” on Facebook, tweets on Twitter and posts on Tumblr, collectively, the “Social Media Letters”). Recently, the FDA warned a drug manufacturer and its agent that even the “About Us” or “Company Information” section of a Facebook page must be comprehensive and must include the drug’s material facts and associated risks in order to avoid FDA charges of misbranding.
Every day, hundreds of millions of people use social media to share their thoughts about everything that is happening around them. The most popular social media sites do not have simple ways to search for and organize content, so users turned to the hashtag to solve the problem. Hashtags are words or phrases prefixed with the hash sign (#) and provide a means of grouping messages together. When you click on a hashtag (e.g. #socialmedia), you can see what other people are saying about that particular topic. When a hashtag becomes extremely popular, it can “trend” and attract more individual … Continue Reading