Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could … Continue reading
Social media channels represent an exciting medium to reach out to the public and potential collaborators. Social media can also play an important role in helping generate positive buzz for organizations seeking to develop a market for their products or services. For example, many of today’s companies gauge the depth of market interest in their … Continue reading
In November 2013, Hanginout, Inc. (“Hanginout”) filed a lawsuit against Google Inc. (“Google”) alleging, among other things, that Google had infringed on Hanginout’s HANGINOUT mark. Hanginout, a Virginia based social media company, uses its HANGINOUT mark for its interactive video response platform, which enables its users to create, promote, and sell their own brands by … Continue reading
We have written previously about the trademark dispute in the US between King.com Limited and Runsome Apps Inc., the creators of the mobile/social media/web games “Candy Crush Saga” and “CandySwipe,” respectively. It appears that the year-long battle between the two developers has ended. On April 16, 2014, Albert Ransom posted this statement on the Candyswipe.com … Continue reading
Our readers are probably familiar with a game that can be played on Facebook or on a mobile device known as CANDY CRUSH SAGA. Also available on Facebook and on mobile devices is another game called CANDYSWIPE. This posting summarizes the trademark application dispute between the two companies, one of which has leveraged the power … Continue reading