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In December of 2017, a UK inmate was freed after years in prison when deleted social media messages disproved the allegations against him.

Danny Kay was accused of rape in 2013. A key piece of evidence was a social media conversation between Kay and his accuser, in which he appeared to be apologizing for nonconsensual sex. Kay maintained that the conversation shown to the jury was incomplete, but he believed the full conversation had been deleted and could not be retrieved. Fortunately for him, a fellow inmate convinced Kay that the conversation could be recovered. Kay’s sister-in-law logged in to his account and found an archived version of the messages in just a few minutes. Mr. Kay challenged his conviction, which the Court of Appeal in London overturned, finding that the full exchange supported Mr. Kay’s version of the story.

With millions of people walking around with their heads down on their phones, it’s no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space is ever expanding. Statistics from a report commissioned by the Interactive Advertising Bureau of Canada, however, show that marketers only spend between 2% and 8% of their total ad budget on internet video and mobile internet advertising, respectively.

Yes and no. SnapChat automatically deletes most messages after they have been opened or expired.  However, it warns users that the recipient may take a screenshot or use some other screen capture technology (or simply take a photo of their screen with another camera).  Our long-time readers may recall that SnapChat entered into settlement agreements with both the U.S. Federal Trade Commission and the Maryland Attorney General on the topic of whether messages disappear.

Social media platforms enable users to profit from their brand and original works such as photos, videos, articles and various “mash ups”. Their brand and content may be protected by trademarks and copyrights and users may generate thousands of postings…

We had previously written about the U.S. Federal Trade Commission’s proposed complaint and consent with mobile messaging service Snapchat, best known for promoting its “ephemeral” photo messaging site. The FTC alleged the Snapchat violated the Federal Trade Commission Act through…

Yesterday’s hilarious Facebook photo can easily become today’s biggest regret. Hence, the explosive rise of the new photo-sharing app, Snapchat. Snapchat allows users to create “Snaps,” user photos with built-in self-destruct timers. Users can decide how long the recipients…