The number of people using social media these days is staggering. For instance, Facebook has 1.65 billion monthly active users as of March 31, 2016. As such, the ability to reach such a broad consumer base through social media is becoming increasingly important to businesses. Companies are no doubt eager to create social media pages that generate “followers” and “likes” that may, in turn, generate profits. As the number of “followers” and “likes” of a page increase, so do potential issues surrounding ownership of these aspects of social media pages.