Tag archives: Pinterest

“Creator Codes” aim to create a kinder social media

By Cassandra Gizzo (US) on June 7, 2021 Posted in General

As influencer marketing skyrockets in importance, social media companies have taken steps to make their platforms more attractive to this new wave of advertising. One way of making platforms attractive to both users and creators is to keep the platforms free of negativity. Negativity on social media has been a major reason for users to … Continue reading

Social media overload

By Daniel Daniele (CA) on April 19, 2016 Posted in Defamation, General, Social media policies

The explosion of social media in the past decade has caused a major shift in the way we conduct our affairs. In particular, businesses have been required to adapt to new ways of communicating with their clients. At a rate of thousands of social media applications surfacing each month, and new legal issues surrounding the … Continue reading

A two pronged prescription: The FDA releases new social media guidelines

By Jay Greathouse (US) on July 16, 2014 Posted in Social media policies

The U.S. Food and Drug Administration (“FDA”) released two new sets of guidance regarding the use of social media to disseminate information about prescription drugs and medical devices. This guidance supplements years of FDA warning letters and untitled letters sent to manufacturers, packers or distributors in regulated industries (each a “Regulated Entity”). We have previously discussed … Continue reading

A picture can be worth a thousand links

By Daniel Daniele (CA) on June 18, 2014 Posted in Copyright, Employment and labor, Privacy, Social media policies

From giant billboards on the highway to tiny pictures that can go viral within seconds, the use of social media sites like Instagram, Pinterest and Tumblr has revolutionized the advertising industry. Companies can now reach their target audiences more quickly and more effectively by taking advantage of instantaneous posting of pictures and blogs. The use … Continue reading

Do you “like” it?

By Daniel Daniele (CA) on May 5, 2014 Posted in Security, Social media policies

From clicking “like” on Facebook to the +1 button on Google+ to the “Follow” or “Retweet” buttons on Twitter, the use of endorsements in social media has exploded since 2009. “Like” buttons and retweeting are growing trends in social media. While the use of third-party endorsement type functionality in social media has obvious benefits in … Continue reading

IP enforcement via takedown notices

By on February 11, 2014 Posted in Trademark

According to a January 22, 2014 ruling from the U.S. District Court for the Northern District of California, an incorrectly-chosen takedown notice may constitute a violation of the Digital Millennium Copyright Act (DMCA). CrossFit and its DMCA takedown notice In Crossfit, Inc. v. Alvies, plaintiff CrossFit, Inc. brought a trademark infringement action against Jenni Alvies … Continue reading

A Retrospective of Social Media Law Blog

By Norton Rose Fulbright Patents on January 9, 2014 Posted in General

It’s been a full year since we launched the Social Media Law blog, and we thought it was a good time to take a moment to review: General Counsel use of social media continues to grow at an impressive rate Our Social Media Law blog has had visitors from 15 countries around the world The … Continue reading

Social media part 3: leveraging social media data analytics to improve M&A

By Sara Josselyn on November 8, 2013 Posted in General

Twitter, Facebook, YouTube, Instagram, Pinterest, LinkedIn, Google+,Tumblr, Slideshare… The catalogue of popular social networking sites continues to grow as more and more consumers – both individual and corporate – sign-up by the millions. But how can social media be used to bolster M&A? In addition to the fairly obvious answer that social media can be … Continue reading

Social media part 2: the proof is in the data analytics

By Sara Josselyn on November 7, 2013 Posted in General

Part 1 of our series on social media looked at how new technologies have started infiltrating the M&A landscape. But the question we aim to answer here is: to what end? A recent article in the Wall Street Journal considered just that, noting that new technologies – and specifically data analytic technologies – can be used at various stages throughout the … Continue reading

Social media part 1: how technology is changing M&A

By Sara Josselyn on November 6, 2013 Posted in General

Earlier this year, the MIT Sloan Management Review published a research report summarizing the findings of its global executive study on social business. The study canvassed 2,545 respondents from 25 industries and 99 countries, all of whom were involved in corporate development decisions at their respective organizations. The aim of the study was to determine how new technologies have … Continue reading

$7.2M Pinterest Verdict Highlights Cyber- squatting Risks

By Jay Greathouse (US) on October 31, 2013 Posted in General

For an increasing number of startup ventures—particularly ventures with an integral online presence—protecting the intellectual property of the entity extends beyond agreements and legal filings. Protecting the assets of a venture may require a preemptive domain strategy against cybersquatters. Cybersquatters are individuals who register domain names that are similar to a legitimate company’s domain and frequently … Continue reading

Corporate Governance: Cyber Security Issues (Part II)

By Jay Greathouse (US) on September 6, 2013 Posted in Security, Social media policies

There are three distinct aspects of cyber-security that should be addressed by directors: prevention, detection and, if a company is publicly traded, disclosure to the Securities and Exchange Commission. Part I of our posting addressed prevention and detection matters. This Part II addresses disclosures and some questions to consider. Disclosure Public disclosure of a security … Continue reading

Corporate Governance: Cyber Security Issues (Part I)

By Jay Greathouse (US) on September 4, 2013 Posted in Security, Social media policies

The use of cloud computing, mobile devices and social media add significant corporate risks beyond the traditional security risks arising from networks, databases and e-mail. A cyber security breach can cause serious operational disruptions, create financial costs and damage a company’s brand and reputation. As part of risk management, a company’s board of directors should … Continue reading

Social media companies adopt alternative patent models

By Maya Medeiros on August 16, 2013 Posted in Patent, Social media policies

Social media companies are increasingly involved in patent lawsuits and frustration is setting in. Hoping to inspire change within the industry, a number of companies have adopted alternative patent policies. While these alternative models are based on the social good of sharing innovation with a promise to use patents only as a defensive shield and … Continue reading

Shared Social Media Accounts

By James Leito on August 15, 2013 Posted in Employment and labor

A court in the Eastern District of Texas recently held that two companies were “integrated employers” under the Family Medical Leave Act, in part, because the two companies shared a Facebook page. Dooling v. Bank of the West, No. 4:11-cv-00576 (E.D. Tex. July 17, 2013) (Bush, Mag. J.). This conclusion allowed the plaintiff to establish her … Continue reading

Pinterest v. Amazon and ICANN’s New gTLDs

By on July 31, 2013 Posted in Trademark

On July 16, 2013, the WIPO Arbitration and Mediation Center issued a panel opinion on an objection brought by Pinterest, Inc. (“Pinterest”), the San Francisco-based creator of the social media platform Pinterest, under the New gTLD Dispute Resolution Procedure. Our readers are probably familiar with the common top-level domains, such as .com and .gov. In … Continue reading

The Rise of the #Hashtag

By Daniel Daniele (CA) on July 17, 2013 Posted in Defamation, Trademark

Every day, hundreds of millions of people use social media to share their thoughts about everything that is happening around them. The most popular social media sites do not have simple ways to search for and organize content, so users turned to the hashtag to solve the problem. Hashtags are words or phrases prefixed with the … Continue reading

Copyright Safe Harbor for Third-Party Content

By Seth Jaffe (US) on July 16, 2013 Posted in Copyright

Title II of the Digital Millennium Copyright Act (DMCA) provides a safe harbor for online service providers that allow users to self-post content. For companies with Web 2.0 enabled sites, 17 U.S.C. § 512(c) limits liability “for infringement of copyright by reason of the storage at the direction of a user.” But this safe harbor … Continue reading

Social Media Service, Minors, and Photos

By Susan Ross (US) on July 12, 2013 Posted in COPPA, Privacy, Security

On July 10, 2013, U.S. Representative John Duncan (R-Tenn.) and co-sponsor Ileana Ros-Lehtinen (R-FL) introduced H.R. 2645, the “Forbidding Advertisement Through Child Exploitation Act of 2013.” The stated purpose of this short bill is to “prohibit providers of social media services from using self-images uploaded by minors for commercial purposes.” Under the bill, a “social … Continue reading

Social Media and Anti-SLAPP Cases

By James Leito on June 14, 2013 Posted in Defamation

In a recent defamation case where the defendant sought anti-SLAPP protection related to internet forum posts about the plaintiffs, a federal district court recognized that social-media speech is no different from “traditional” speech. See Piping Rock Partners, Inc. v. David Lerner Assocs., Inc., No. C 12-04634 SI (N.D. Cal. May 17, 2013) (Illston, J.). “SLAPP” is an … Continue reading

Electronic Communications Privacy Act of 1986

By Seth Jaffe (US) on May 13, 2013 Posted in Privacy

The Electronic Communications Privacy Act (“ECPA”) prohibits interception of “any wire, oral, or electronic communication.” 18 U.S.C. § 2511. Electronic communication is defined as “any transfer of signs, signals, writing, images, sounds, data, or intelligence of any nature transmitted in whole or in part by a wire, radio, electromagnetic, photo-electronic or photo-optical system.” 18 U.S.C. … Continue reading