On July 14, 2017, a federal trial court ruled on an interesting issue: could models and actresses, whose popularity on social media was a strong factor in determining their earning capacities, maintain a lawsuit under the Lanham Act against a “swingers club” that used their photos without consent?  In a case where social media played a prominent evidentiary role, the court permitted the models’ claim to proceed, and denied the defendants’ motion to dismiss.  (Lancaster v. The Bottle Club, LLC, Civ. No. 8:19-cv-634-T-33JSS (M.D. Fla. July 14, 2017) (2017 WL 3008434).… Continue Reading