Tag archives: Facebook

Crowdfunding: Advertising an offering’s terms on social media

Background The Securities and Exchange Commission (“SEC”) adopted the final rules of Regulation Crowdfunding (the “Regulation”) on October 30, 2015. While the final rules have been adopted, they do not become effective until May 16, 2016. The Regulation is meant to expound upon Sections 4(a)(6) and 4A of the Securities Act of 1933 (the “Act”), … Continue reading

Authentication on social media platforms

Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could … Continue reading

Social Media & IP Enforceability

Social media channels represent an exciting medium to reach out to the public and potential collaborators. Social media can also play an important role in helping generate positive buzz for organizations seeking to develop a market for their products or services.  For example, many of today’s companies gauge the depth of market interest in their … Continue reading

Hacked private messages used in court

A South African high court recently ruled that a civil litigant’s private Facebook messages, which were unlawfully obtained by the hacking of his personal account, were nevertheless admissible as evidence against him. In Harvey v Niland, the litigants were members of the same corporation.  Niland was also an employee of the corporation.  After leaving his … Continue reading

Social Listening – Are You Ready?

One of the keys to a successful social media presence for businesses is real-time engagement and quick response times. “Social listening” can help businesses tap into consumer sentiment in order to engage with their audience effectively and to elevate their brands. What is social listening? Social listening constitutes tracking conversations on social media that mention … Continue reading

Social media: What happens to your account when you die?

Will you instruct your executor to memorialise or close your Facebook account or will you sign up to DeadSocial to post goodbye messages posthumously? The US government has created guidelines for dealing with your digital afterlife. It also provides a template social media will. The US government’s first guideline is to read the terms and privacy policies of the various social … Continue reading

Social media ads and physical injury

Can social media ads lead a court to hold a business responsible for a physical assault that occurred after the customer left the business’ premises?  On July 9, 2014, a federal trial court in Pennsylvania ruled in Paynton v Spuds that the restaurant’s marketing and ads on Facebook were a “significant” factor in denying the … Continue reading

eDiscovery and private social media accounts

The United States District Court for the District of Kansas recently clarified the scope of discoverable information from private social media accounts. In Stonebarger v. Union Pacific Corp., a wrongful death case where plaintiffs were seeking to recover damages for the deaths of two individuals killed in a collision, the defendants requested two types of … Continue reading

Employer potentially liable for disability discrimina-tion after facebook comment

On June 23, 2014, in Shoun v. Best Formed Plastics, a federal judge declined to dismiss a lawsuit alleging that the plaintiff’s former employer, Best Formed Plastics, violated the Americans With Disabilities Act after it wrongfully disclosed his confidential medical information via a Facebook post. While employed at Best, the plaintiff, George Shoun, spent several … Continue reading

A two pronged prescription: The FDA releases new social media guidelines

The U.S. Food and Drug Administration (“FDA”) released two new sets of guidance regarding the use of social media to disseminate information about prescription drugs and medical devices.  This guidance supplements years of FDA warning letters and untitled letters sent to manufacturers, packers or distributors in regulated industries (each a “Regulated Entity”).  We have previously discussed … Continue reading

A picture can be worth a thousand links

From giant billboards on the highway to tiny pictures that can go viral within seconds, the use of social media sites like Instagram, Pinterest and Tumblr has revolutionized the advertising industry. Companies can now reach their target audiences more quickly and more effectively by taking advantage of instantaneous posting of pictures and blogs. The use … Continue reading

Facebook responds to COPPA with patent application directed to online verification

The US Patent and Trademark Office published, on May 29, 2014, a patent application submitted by inventors from Facebook directed to a method for managing the accessibility of a social network based on the age of its users. In referencing the Children’s Online Privacy Protection Act (COPPA) directly, Facebook’s patent application suggests that Facebook may … Continue reading

Update – CANDY Mark Dispute

We have written previously about the trademark dispute in the US between King.com Limited and Runsome Apps Inc., the creators of the mobile/social media/web games “Candy Crush Saga” and “CandySwipe,” respectively. It appears that the year-long battle between the two developers has ended. On April 16, 2014, Albert Ransom posted this statement on the Candyswipe.com … Continue reading

Social media authentica-tion issues

The Mississippi Supreme Court recently set forth a standard for authentication of social media profiles and messages. In Smith v. State, 2012-CT-00218-SCT (Miss. 2014), the court addressed the admissibility of Facebook messages purportedly sent by the defendant in a capital murder case. According to the prosecution, the defendant exchanged several Facebook messages with his wife … Continue reading

Do you “like” it?

From clicking “like” on Facebook to the +1 button on Google+ to the “Follow” or “Retweet” buttons on Twitter, the use of endorsements in social media has exploded since 2009. “Like” buttons and retweeting are growing trends in social media.  While the use of third-party endorsement type functionality in social media has obvious benefits in … Continue reading

FDA and Facebook: Back to basics

The U.S. Food and Drug Administration (“FDA”) has issued numerous Warning and Untitled Letters[1] delving into very specific aspects of social media (such as “likes” on Facebook, tweets on Twitter and posts on Tumblr,  collectively, the “Social Media Letters”).  Recently, the FDA warned a drug manufacturer and its agent that even the “About Us” or … Continue reading

Jurors and social media

A recent article published in the Duke Law and Technology Review sheds new light on the jury’s use (or more precisely, lack of use) of social media when given proper instructions from the Court. (See Amy J. St. Eve, et al., More from the #Jury Box: The Latest on Juries and Social Media, 12 Duke … Continue reading

Social media: did you know?

How many of us actually read social media terms of use? Be wary: you allow public information to be accessible over public search engines. When you tweet you: grant Twitter a licence to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute content in any manner or method. Twitter may sublicense these rights … Continue reading

Settlement forfeited over Facebook post

Civil lawsuits are most frequently resolved by an out of court settlement. Employment discrimination and retaliation lawsuits are no exception. When a company makes the business decision to settle a civil lawsuit, the company generally requires the plaintiff(s) to agree to  terms of confidentiality and requires that confidentiality provision be included in the settlement agreement. A confidentiality provision … Continue reading

IP enforcement via takedown notices

According to a January 22, 2014 ruling from the U.S. District Court for the Northern District of California, an incorrectly-chosen takedown notice may constitute a violation of the Digital Millennium Copyright Act (DMCA). CrossFit and its DMCA takedown notice In Crossfit, Inc. v. Alvies, plaintiff CrossFit, Inc. brought a trademark infringement action against Jenni Alvies … Continue reading

Minors’ credit card purchases

If your social media page permits a user to purchase goods or services from you, a December 20, 2013 ruling from the Northern District of California may be of interest. The case involves minors using their parents’ credit cards without authorization (in 2011) in order to purchase several hundred dollars’ worth of Facebook Credits.I.B. v. … Continue reading
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