The Southern District of New York recently considered whether the unlicensed embedding of a video originally posted to a social media platform constituted copyright infringement. The case, Nicklen v. Sinclair Broadcast Group, Inc., et al., No. 20-10300 (S.D.N.Y. July 30, 2021), concerned the re-posting of a copyrighted video of a starving polar bear, taken by Paul Nicklen and posted to his social media accounts.  After Nicklen posted the video, it went viral. Sinclair Broadcasting wrote an article about the video, embedding in the article the Nicklen video. As a result of the embedding a reader of the article would view a still image from the Nicklen video regardless of whether the reader clicked to play the video. Nicklen claimed that the display of the still image from the Nicklen video infringed the copyright in the video. Sinclair Broadcasting filed a motion to dismiss claiming that the embedding was allowed under the so-called “server rule” or, in the alternative, constituted fair use. Judge Jed Rakoff denied the motion to dismiss rejecting the server rule and declining to consider the fair use defense at this early stage of the case.