Tag archives: disclosure

Social media influencer advertising in Canada

By Daniel Daniele (CA) on March 29, 2019 Posted in General

Influencer marketing is increasing in popularity in Canada and can be an effective way to promote your brand. Influencers are online personalities that use social media to share their expertise and opinion about products or brands with their followers. In order to tap into the influencer’s network, businesses pay or otherwise compensate influencers to share … Continue reading

Advertising on the Internet – What Makes a Disclosure “Clear and Conspicuous”?

By Mayura Noordyke (US) on April 11, 2017 Posted in General

Increasingly, companies are turning to the internet and social media platforms to advertise their products, often by using native advertising or by providing incentives such as payments or free products to social media “influencers” (Instagrammers, Pinners, Bloggers and Vloggers, to name a few) in exchange for an endorsement. As we have previously discussed, the FTC … Continue reading