What does brand protection have to do with cybersecurity? A study earlier this year demonstrates the connection.… Continue Reading
Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could be doing more to protect their brands, credibility and accountability over their various social media accounts. Namely, in building or maintaining trust with customers over online communications, businesses must find ways to help customers know they are engaging with the business’ legitimate social media account.… Continue Reading
What is social engineering fraud?
Social engineering fraud is defined as the art of influencing people to disclose sensitive information or granting the fraudster unauthorized access. As opposed to exploiting a secure computer system to access information, criminals are now exploiting a person’s trust through avenues such as email, social media, and mobile apps. While social engineering fraud could involve the classic “advance-fee scam” such as when a vulnerable individual is tricked into sending money to a “prince” in a foreign land, there has been a rapidly increasing amount of sophisticated scams, such as Business Email Compromise (BEC) scams that … Continue Reading