Tag archives: copyright

Will reverse class actions facilitate online IP enforcement in Canada?

While the internet has created ample opportunities for IP rights holders to exploit their intellectual property rights online, it also poses significant challenges relating to the protection of those same IP rights from would-be infringers. The internet’s global reach combined with the sophistication and anonymity of most online users has created an environment where it is becoming increasingly difficult to hold individual infringers accountable.… Continue Reading

Internet’s ‘Hide and Seek’ Battle Continues in Canada

The anonymity of the Internet has posed many challenges to the protection of intellectual property rights. The sheer size of the population of online users and the millions of file-sharing programs and other social media outlets that exist have left IP rights holders struggling to protect their property and goodwill in the digital era. For example, the battle between protecting copyright online while simultaneously protecting the privacy rights of online users has led to interesting debates in the courts as well as new IP strategies that are currently being explored.… Continue Reading

Authentication on social media platforms

Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could be doing more to protect their brands, credibility and accountability over their various social media accounts. Namely, in building or maintaining trust with customers over online communications, businesses must find ways to help customers know they are engaging with the business’ legitimate social media account.… Continue Reading

Social Media & IP Enforceability

Social media channels represent an exciting medium to reach out to the public and potential collaborators. Social media can also play an important role in helping generate positive buzz for organizations seeking to develop a market for their products or services.  For example, many of today’s companies gauge the depth of market interest in their products not through traditional advertising or focus groups, but rather through leveraging social media, such as communication platforms (e.g., Twitter, WeChat, Facebook), and content sharing platforms (e.g., YouTube, Vine), and crowd-funding platforms (e.g., Kickstarter, Indiegogo, GoFundMe).  Some companies are also using open, collaborative approaches to … Continue Reading

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