Tag archives: celebrity

FTC, celebrity influencers, and health claims

As the world struggles to move forward, our thoughts and support are with our readers and we hope for their good health and improving situations.

Today’s post involves an FTC settlement that was announced just as New York was going into “lockdown” mode and so we wanted to make sure it did not escape your attention. In March of 2020, the U.S. Federal Trade Commission (FTC) announced a settlement of its federal court complaint against a company that the FTC alleged made unsubstantiated health claims for its teas and skincare products—and used celebrity social media influencers whose endorsements did not … Continue Reading

Exposed! How to combat the sharing of harmful content on social media

Online video celebrity Chrissy Chambers has recently settled a case against her ex-partner for damages suffered as a result of his posting sexually explicit video clips online.  The terms of the settlement are confidential but this and several other high-profile cases have generated much publicity around social media platforms’ responsibility to monitor and remove harmful or abusive content.

Content can be harmful in a number of ways, such as cyberbullying, threats of violence, hate speech and even “revenge porn” (the sharing, usually on a public platform, of intimate photos or videos of a person without their consent).

Corporate reputations are … Continue Reading

Social Media, Age, and the Entertainment Industry

Can a state law prevent a social media site from publicly posting accurate age information about individuals in the entertainment industry—even if that information is posted by users? The California legislature and Governor believed it was permissible, and the legislation went onto effect on September 24, 2016 (Cal. AB 1687, adding Cal. Civ. § 1798.83.5).  Five months later, a federal judge temporarily enjoined the government from enforcing that law, in IMDb.com Inc. v. Becerra, No. 16-cv-06535-VC (N.D. Cal. Feb. 22, 2017).… Continue Reading

FDA Proposes New Research on Social Media Promotion of Prescription Drugs

The U.S. Food and Drug Administration (“FDA”) regulates the use of social media to disseminate information about prescription drugs and medical devices. Our blog previously covered the social media guidance released by the FDA in 2014, and a sampling of Warning and Untitled Letters that the FDA has issued to drug manufacturers advertising on Twitter, Facebook, and Tumblr.

Our firm sister blog, Health Law Pulse, covered last year’s controversy surrounding Kim Kardashian’s Instagram post that endorsed the morning sickness drug Diclegis® without including relevant risk information in the text of her post. After the manufacturer of Diclegis® received an FDA … Continue Reading

Instant Fame and the FTC Endorsement Guides

Native advertising—or advertising that appears to match the form and function of the platform upon which it appears—and social media endorsements provide considerable opportunities for companies to strengthen their brands and reach consumers in innovative ways. More and more, “influencers” like Instagram “models,” fashion and lifestyle bloggers, “pinners,” and “vloggers” are joining the ranks of A-list celebrities in receiving substantial sums, or freebies like helicopter rides and luxury cars, to endorse products in their social media posts. Companies stand to gain sizable increases in their brand value and sales by capitalizing on the fame of social media influencers.  But … Continue Reading

Social Media Stars and Defamation

This blog recently discussed regular people who have become internet sensations through the use of social media. Chiara Ferragni, for example, started a fashion blog in 2009. She is now a multimillionaire with approximately 5,000,000 Instagram followers.  Tay Zonday posted his song “Chocolate Rain” on YouTube in 2007, which led to numerous appearances on daytime and late night talk shows.  Nearly a decade later, Zonday’s deep bass voice has been heard a staggering 107,000,000 times on YouTube.  While social media platforms have brought individuals such as these increased attention and fame, these platforms have undoubtedly made it more difficult for … Continue Reading

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