members authentic?

By Susan Ross (US) on September 14, 2016 Posted in Fraud

We have previously written on social media account verification for businesses, in order to help customers deal only with the authentic brand. But what about authenticating your social media followers/users/fans/members? Unfortunately, there are currently “no methodologies available that would provide us with an exact number of non-actual member types of accounts,” according to LinkedIn’s 10-K … Continue reading

Twitter Update: Go get your business account verified (…if you haven’t already)

By Karen Sie (CA) on September 8, 2016 Posted in General

In an earlier blog post this year, we covered Authentication on Social Media Platforms and the need for businesses to authenticate their social media accounts to protect their brand, credibility, reputation and accountability while advertising or otherwise engaging with their customers in the online space. Various social media platforms offer the blue “verified” badge in … Continue reading

Authentication on social media platforms

By Karen Sie (CA) on March 7, 2016 Posted in Fraud, Trademark

Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could … Continue reading