Tag archives: advertising

Recent changes to advertising on social media platforms

With millions of people walking around with their heads down on their phones, it’s no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space is ever expanding. Statistics from a report commissioned by the Interactive Advertising Bureau of Canada, however, show that marketers only spend between 2% and 8% of their total ad budget on internet video and mobile internet advertising, respectively.… Continue Reading

Instant Fame and the FTC Endorsement Guides

Native advertising—or advertising that appears to match the form and function of the platform upon which it appears—and social media endorsements provide considerable opportunities for companies to strengthen their brands and reach consumers in innovative ways. More and more, “influencers” like Instagram “models,” fashion and lifestyle bloggers, “pinners,” and “vloggers” are joining the ranks of A-list celebrities in receiving substantial sums, or freebies like helicopter rides and luxury cars, to endorse products in their social media posts. Companies stand to gain sizable increases in their brand value and sales by capitalizing on the fame of social media influencers.  But … Continue Reading

Socially responsible advertising

On April 6, 2016, the UK’s Advertising Standards Authority considered a complaint made against Guccio Gucci SpA regarding a video, which originally appeared on the website at www.thetimes.co.uk.  The advert featured several models dancing in a house, clothed in the apparel of the global fashion brand, and the complaint centred around the physical appearance of these models.… Continue Reading

Crowdfunding: Advertising an offering’s terms on social media

Background

The Securities and Exchange Commission (“SEC”) adopted the final rules of Regulation Crowdfunding (the “Regulation”) on October 30, 2015. While the final rules have been adopted, they do not become effective until May 16, 2016. The Regulation is meant to expound upon Sections 4(a)(6) and 4A of the Securities Act of 1933 (the “Act”), both of which provide limited exemptions from registering securities under the Act when a company sells securities by crowdfunding. Crowdfunding occurs when a large group of investors combines resources to support a third party’s efforts to reach a goal. Crowdfunding activities have become more popular … Continue Reading

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