Sharing information and reaching consumers is even easier today thanks to the prevalence of social media. However, sharing certain information with the public can result in the removal of trade secret protections.
According to a recent federal court decision, posting photographs of testing equipment and sharing information about testing procedures are two examples of where protection for potential trade secrets was lost. (S&G Labs Hawaii v. Graves).
Before sharing company information on social media to attract more customers, always consider the need to protect that information from competitor access.
Trade secrets and their application to advertising
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