Promotional contests, sweepstakes, and giveaways: like, share, and follow the rule
Social media contests, sweepstakes, and giveaways have grown increasingly popular in the past few years and have become a common marketing strategy for businesses. From “like and share this post” to “tag five friends for extra entries,” contests allow businesses to promote their brand, generate leads, and engage with current and new customers. While it may be fun and games for the entrants, businesses need to be mindful of the rules regulating promotional contests.
Glossary of US Laws
The following non-exhaustive list of state, federal, and foreign statutes may apply to social media issues.
- Anti-SLAPP (U.S. state law) – provides protection against Strategic Lawsuits Against Public Participation (“SLAPP”). See our posts on anti-SLAPP.
- Americans With Disabilities Act
Glossary of Canadian Laws
The following non-exhaustive list of provincial and federal Canadian statutes and codes may apply to social media issues.
Advertising Standards of Canada Code – creates guidelines that set standards for responsible advertising in Canada and forms the basis upon which
Canada’s new anti-spam legislation casts a wide net
From Facebook to Twitter to YouTube to LinkedIn, sending electronic communications to others through the use of social media is becoming a central tenet of doing business. At the same time, the increasing use of social media has also contributed
Worldwide Glossary of law
Norton Rose Fulbright’s Social Media Bulletin is proud to offer a worldwide Glossary of Law describing various statutes involved in social media issues. The Glossary includes links to our respective blog posts on the statutes.
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