In September 2020, the California legislature sent a bill to the Governor’s desk which would bar a social media company from opening an account for anyone it “actually knows” is under the age of 13, absent parental consent. The bill, passed with bipartisan support within the legislature, aims to bring social media companies in line with existing federal and California law requiring parental consent before a minor’s personal information is obtained online or sold. (The California Consumer Privacy Act (CCPA) prohibits companies from selling a minor’s personal information without obtaining the authorization of the consumer’s parent or guardian if the business has actual knowledge the consumer is less than 16 years old.)

Many brand owners use their websites to promote their goods and services, as well as to promote their brands. Brand owners also frequently use social media to promote their brands. Indeed, it’s common for a website to include links to