Shelby Bruce (US)

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Adding to Glossary of Social Media Terms

We have several new readers to our blog, and we want make sure everyone is aware of our features that not only include blog posts, but also several glossaries. One of our glossaries to help our readers understand what the Marketing and Promotions employees have already discovered is our Glossary of Terms.  Here are some … Continue reading

Beware of counterfeit advertisements on social media

Despite the efforts of brand owners and entities providing online advertising space to police against counterfeit goods, advertisements for counterfeit goods on social media continues to be a recurring problem. Moreover, the appearance of many of these advertisements as genuine and leading to websites that contain the logos and trademarks of the brand owner or … Continue reading

Google – Hanginout in court

In November 2013, Hanginout, Inc. (“Hanginout”) filed a lawsuit against Google Inc. (“Google”) alleging, among other things, that Google had infringed on Hanginout’s HANGINOUT mark. Hanginout, a Virginia based social media company, uses its HANGINOUT mark for its interactive video response platform, which enables its users to create, promote, and sell their own brands by … Continue reading

LinkedIn office locations not enough for personal jurisdiction

Since 1961, plaintiff MetroMedia Company has used the Metromedia name in connection with a number of ventures, and owns several valid federal trademark registrations incorporating the name and mark METROMEDIA. In 1992, defendant Ronald Cowan formed a company with Susan Conway, which was later converted to Metromedia, Inc. in 2010 and to a partnership named … Continue reading

Chances Are, Companies Will ‘Like’ Facebook’s New Contest Rules

In addition to laws regulating sweepstakes, contests, and the prizes given in such promotions, social media platforms such as Facebook, Twitter and Pinterest, each have their own written policies regarding running promotions and contests on their websites.  If marketers are non-compliant with these rules, they can risk having their contest or promotion removed, resulting in lost … Continue reading

Defamation in a Social Media World

Companies of every size are concerned with protecting the reputation of the company, which is often a company’s greatest source of referrals. Protecting the online reputation of a company has become increasingly difficult because the reputation of a company can be ruined very quickly if an unhappy customer, former employee, or competitor of the company … Continue reading

Twitter Amends DMCA Policy Due to Copyright Complaints

In an “effort to be as transparent as possible regarding the removal or restriction of access to user posted content,” social media company Twitter recently announced changes to the site’s Copyright and Digital Millennium Copyright Act (“DMCA”) policy. Instead of merely removing the potentially infringing tweets without explanation, Twitter will now clearly mark Tweets and … Continue reading
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