Sara Josselyn

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Social media part 3: leveraging social media data analytics to improve M&A

Twitter, Facebook, YouTube, Instagram, Pinterest, LinkedIn, Google+,Tumblr, Slideshare… The catalogue of popular social networking sites continues to grow as more and more consumers – both individual and corporate – sign-up by the millions. But how can social media be used to bolster M&A? In addition to the fairly obvious answer that social media can be … Continue reading

Social media part 2: the proof is in the data analytics

Part 1 of our series on social media looked at how new technologies have started infiltrating the M&A landscape. But the question we aim to answer here is: to what end? A recent article in the Wall Street Journal considered just that, noting that new technologies – and specifically data analytic technologies – can be used at various stages throughout the … Continue reading

Social media part 1: how technology is changing M&A

Earlier this year, the MIT Sloan Management Review published a research report summarizing the findings of its global executive study on social business. The study canvassed 2,545 respondents from 25 industries and 99 countries, all of whom were involved in corporate development decisions at their respective organizations. The aim of the study was to determine how new technologies have … Continue reading
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