Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service
Social media part 3: leveraging social media data analytics to improve M&A
Twitter, Facebook, YouTube, Instagram, Pinterest, LinkedIn, Google+,Tumblr, Slideshare…
The catalogue of popular social networking sites continues to grow as more and more consumers – both individual and corporate – sign-up by the millions.
But how can social media be used
Social media part 2: the proof is in the data analytics
Part 1 of our series on social media looked at how new technologies have started infiltrating the M&A landscape. But the question we aim to answer here is: to what end?
A recent article in the Wall Street Journal considered
Social media part 1: how technology is changing M&A
Earlier this year, the MIT Sloan Management Review published a research report summarizing the findings of its global executive study on social business. The study canvassed 2,545 respondents from 25 industries and 99 countries, all of whom were involved in