Karen Sie (CA)

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Who paid you to post that? Truth and Transparency in International Advertising

Social media personalities who have tweeted, grammed, Vine’d and snapped their way to stardom have no doubt caught the attention of businesses large and small. Much like how professional athletes and other celebrities are paid to endorse products, businesses and retailers have increasingly turned to recognized social media personalities (often called “influencers”) to recommend their products. Although social media influencers can get paid significant sums of money for product placement and rave reviews, sometimes the relationship with the company is not readily apparent to the public. Where the endorsement is not based on genuine user experience, this can have a … Continue Reading

Twitter Update: Go get your business account verified (…if you haven’t already)

In an earlier blog post this year, we covered Authentication on Social Media Platforms and the need for businesses to authenticate their social media accounts to protect their brand, credibility, reputation and accountability while advertising or otherwise engaging with their customers in the online space.

Various social media platforms offer the blue “verified” badge in order to help users more easily find public figures and brands, and protect these profiles from the high likelihood of impersonation. The blue badge verifies or authenticates the account as belonging to public figures, celebrities, government, businesses or their brands. While Facebook allows users to … Continue Reading

Don’t congratulate #TeamCanada at #Rio2016: Olympic social media rules in Canada

With the Rio Olympics well underway, Canadian brands need to be aware of the “do’s and don’ts” of advertising and social media content involving the Olympics and Olympic athletes.

The International Olympic Committee (IOC) and the Canadian Olympic Committee (COC) have long been aggressive in enforcing illicit use of the term “Olympics”, the five rings and the other associated Olympic Marks. See Olympic and Paralympic Marks Schedule 1. Olympic and Paralympic Marks Act. S.C. 2007, c. 25. To this end, Canada, along with all other countries who have ever hosted an Olympic game, have created special legislation prohibiting … Continue Reading

Recent changes to advertising on social media platforms

With millions of people walking around with their heads down on their phones, it’s no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space is ever expanding. Statistics from a report commissioned by the Interactive Advertising Bureau of Canada, however, show that marketers only spend between 2% and 8% of their total ad budget on internet video and mobile internet advertising, respectively.… Continue Reading

Authentication on social media platforms

Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could be doing more to protect their brands, credibility and accountability over their various social media accounts. Namely, in building or maintaining trust with customers over online communications, businesses must find ways to help customers know they are engaging with the business’ legitimate social media account.… Continue Reading

We’re back, with our top five social media stories of 2015

The Social Media Law Bulletin is back!We’re back, with our top five social media stories of 2015

The ongoing interest of our readers as well as the increasing impact of social media led us to re-launch the Social Media Law Bulletin. We will be bringing you coverage of one or two items approximately each week, but in the meantime, we thought we would give you a brief summary of some of the most significant social media stories from 2015:

Schrems v Facebook

Facebook earned the top spot in our social media impact list, due to a court ruling that only indirectly affected it. In October 6, 2015, the European Court … Continue Reading

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