Karen Sie (CA)

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Who paid you to post that? Truth and Transparency in International Advertising

Photo of Karen Sie (CA)By Karen Sie (CA) on Posted in General
Social media personalities who have tweeted, grammed, Vine’d and snapped their way to stardom have no doubt caught the attention of businesses large and small. Much like how professional athletes and other celebrities are paid to endorse products, businesses and retailers have increasingly turned to recognized social media personalities (often called “influencers”) to recommend their … Continue reading

Twitter Update: Go get your business account verified (…if you haven’t already)

Photo of Karen Sie (CA)By Karen Sie (CA) on Posted in General
In an earlier blog post this year, we covered Authentication on Social Media Platforms and the need for businesses to authenticate their social media accounts to protect their brand, credibility, reputation and accountability while advertising or otherwise engaging with their customers in the online space. Various social media platforms offer the blue “verified” badge in … Continue reading

Don’t congratulate #TeamCanada at #Rio2016: Olympic social media rules in Canada

Photo of Karen Sie (CA)By Karen Sie (CA) on Posted in Trademark
With the Rio Olympics well underway, Canadian brands need to be aware of the “do’s and don’ts” of advertising and social media content involving the Olympics and Olympic athletes. The International Olympic Committee (IOC) and the Canadian Olympic Committee (COC) have long been aggressive in enforcing illicit use of the term “Olympics”, the five rings … Continue reading

Recent changes to advertising on social media platforms

Photo of Karen Sie (CA)By Karen Sie (CA) on Posted in General
With millions of people walking around with their heads down on their phones, it’s no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space … Continue reading

Authentication on social media platforms

Photo of Karen Sie (CA)By Karen Sie (CA) on Posted in Fraud, Trademark
Engaging with customers online is quickly becoming the norm as consumers increasingly use social media to ask questions, seek customer service, and participate in dialogue with a business or their brand. The use of social media to deliver customer service allows businesses to be at the forefront of our digital age. That said, businesses could … Continue reading

We’re back, with our top five social media stories of 2015

Photo of Susan Ross (US)Photo of Nerushka BowanPhoto of Mayura Noordyke (US)Photo of Karen Sie (CA)By Susan Ross (US), Nerushka Bowan, Mayura Noordyke (US) and Karen Sie (CA) on Posted in Copyright, Defamation, Employment and labor, Fraud, General, Privacy, Security
The Social Media Law Bulletin is back! The ongoing interest of our readers as well as the increasing impact of social media led us to re-launch the Social Media Law Bulletin. We will be bringing you coverage of one or two items approximately each week, but in the meantime, we thought we would give you … Continue reading
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