Georgina Hey (AU)

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Mirror, mirror on the wall, what’s my taxable Insta value after all?

By Georgina Hey (AU) and Isobel Taylor (AU) on July 11, 2018 Posted in General

In sad news for celebrities and Instagram influencers across Australia, the introduction of the so-called ‘fame tax’ as part of a raft of integrity measures announced in the 2018/19 budget means that they could end up paying higher taxes on the income and non-cash benefits earned through the commercial exploitation of their image rights. In … Continue reading

Stay safe on social media – New ACCC guidelines

By Georgina Hey (AU) on July 31, 2017 Posted in General

Businesses shelling out big bucks for prime advertising space are used to paying close attention to content, for the sake of the bottom line as well as out of respect for consumer law. However, it may not feel as natural and cost-effective to apply the same scrutiny to an Instagram caption. Why invest the business resources … Continue reading