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Making a splash in new markets is not always risk free

Frogbikes Limited (“Frogbikes”), a British bicycle manufacturer, has filed suit in U.S. District Court for the Northern District of Georgia claiming that defendant Frog Scooters, Inc. (“Frog Scooters”) has infringed Frogbikes’ “FROG” trademarks (the “FROG Marks”) with the use of the term “frog” and its stylized “Frog” mark in connection with its scooter rental business. … Continue reading

Pixels + Social Media Influencers – Authenticity = Virtual Influencers

Social media influencer marketing has had a significant impact in the way brands reach consumers worldwide. Social media influencers are very important to platforms such as YouTube and Instagram and even more so to brands. As independent contractors, social media influencers garner more outreach than any company’s advertising team could ever hope to accomplish. From … Continue reading

Submissions Now Open For Artificial Intelligence Stakeholders: Canada’s Copyright Act Review

Social media depends on digital technology, and the Canadian government has begun a review of Canada’s Copyright Act with a view to keep the copyright framework current in light of digital technology. Written submissions are now being solicited from all Canadians on Canada’s Copyright Act, as the Standing Committee on Industry, Science and Technology (“Committee”) … Continue reading

Me, Myself & ‘AI’

Human interactions with technology In the past few years, the use of social media has increased rapidly. A key feature of social media platforms and social media apps is the ability to interact with other people in ways that were not thought possible in previous generations.  With the click of a button, someone from the … Continue reading

Anonymity of former employee reviews

In March of 2017, a California court of appeals prohibited the disclosure of an individual’s identity after the individual anonymously posted negative information about his former employer on the website Glassdoor. Glassdoor, Inc. operates a website that allows individuals to post reviews anonymously about their employment experiences.  One such post was published to the website … Continue reading

Crowdfunding platforms and IP enforcement

In today’s world, intellectual property owners are well aware that social media users frequently post infringing content. Companies and brand owners have developed various strategies for enforcing their intellectual property rights on social media, utilizing methods such as demand letters and takedown requests. Often there are so many infringing uses that brand owners must be … Continue reading

Industrial Designs: Protecting Graphical User Interfaces – A Primer for Social Media Entrepreneurs

This post is directed to entrepreneurs and developers who are building platforms incorporating features of social media networks, or building their own social media technologies, regarding design protection requirements in Canada. Several practice notices have been issued very recently by the Canadian Industrial Design Office, providing guidance on designs including colour and animated graphical user … Continue reading

A recipe for confusion: TTAB denies registration of “JAWS” for online cooking show

Diving head first into the deep end, the Trademark Trial and Appeal Board (“TTAB”), recently decided whether a chef’s application to register “JAWS” for an online cooking channel should sink or swim. In re Mr. Recipe, LLC. The precedential decision is useful for anyone wishing to learn more about the role that a famous trademark, … Continue reading

Social Media & IP Enforceability

Social media channels represent an exciting medium to reach out to the public and potential collaborators. Social media can also play an important role in helping generate positive buzz for organizations seeking to develop a market for their products or services.  For example, many of today’s companies gauge the depth of market interest in their … Continue reading

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