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Personal Brands, Social Media, and the Lanham Act

On July 14, 2017, a federal trial court ruled on an interesting issue: could models and actresses, whose popularity on social media was a strong factor in determining their earning capacities, maintain a lawsuit under the Lanham Act against a “swingers club” that used their photos without consent?  In a case where social media played … Continue reading

Social Media and Jurisdiction under FRCP 4(k)(2

On August 27, 2021, the federal Ninth Circuit Court of Appeals ruled in an international trademark dispute where U.S. jurisdiction hinged on Federal Rule of Civil Procedure 4(k)(2).  Reversing the trial court, the Ninth Circuit ruled that personal jurisdiction existed over an Australian skin care product company, based in part on that company’s actions on … Continue reading

Social media, photos, privacy, and conversion

There seem to be a lot of questions lately about the use of photographs on social media, so a recent federal court case may be of interest in raising some risks you may not have contemplated. The case involves some photos that professional models had posted to their social media pages, which they alleged had … Continue reading

Solar Energy, Trade Secrets, and Unfair Competition

On January 13, 2020, a solar energy sales lead generation company settled a federal lawsuit against several defendants, including a former employee. Both the initial complaint and settlement described the important role of social media to the business. (Solar Connect, LLC v. Endicott, Case No. 2:17-cv-01235 (D. Utah Jan. 13, 2020) (stipulated permanent injunction).… Continue reading

Trademarks, social media and lessons learned

On June 14, 2018, a federal trial court in New York issued a decision relating to a restaurant owner’s claim that the restaurant manager was using the owner’s trademarks on social media in violation of the federal trademark law known as the Lanham Act. The trial court denied the owner’s claim, in a ruling that … Continue reading

Glossary of US Laws

The following non-exhaustive list of state, federal, and foreign statutes may apply to social media issues. Anti-SLAPP (U.S. state law) – provides protection against Strategic Lawsuits Against Public Participation (“SLAPP”). See our posts on anti-SLAPP. Americans With Disabilities Act (“ADA”) – U.S. federal law that prohibits discrimination based on disability. See our posts on ADA. Canada’s Anti-Spam … Continue reading

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