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Pinterest v. Amazon and ICANN’s New gTLDs

On July 16, 2013, the WIPO Arbitration and Mediation Center issued a panel opinion on an objection brought by Pinterest, Inc. (“Pinterest”), the San Francisco-based creator of the social media platform Pinterest, under the New gTLD Dispute Resolution Procedure.

Our readers are probably familiar with the common top-level domains, such as .com and .gov.  In 2012, companies could apply for a new top-level domain that was not so restricted, and could be almost anything.  These new “generic” top-level domains, or gTLDs, can be names, words in the dictionary, the applicant’s own trademarks, etc.  The owner of a new … Continue Reading

Glossary of terms

  • Add This – refers to the embedded code on a website that allows the user to subscribe or share via social media in one step.  Analytics also allow the social media site to determine which pages are trending.
  • Application Programming Interface (API) – structured set of software tools that provides an interface to a backend software platform, such as a social networking platform.  See our posts on APIs.
  • Brandjacking – the act of assuming a target brand or company’s identity through fake accounts, hashtags, or marketing campaigns.
  • Canoe – the phenomenon whereby a dialogue between a few users gains
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