In addition to several changes to existing rules on data protection, the EU General Data Protection Regulation (GDPR) does also have a considerable impact on online marketing and social media, affecting in particular business models based on advertising tools such as tracking pixels, placed advertisements or social plug-ins.
Social media influencers – to “like” or not to “like?”
We have previously written on the FTC’s actions relating to social media influencer endorsements as well as the impact of animal endorsers, so we thought our readers would be interested in an Australian point of view on social media