In just four days, the world’s attention will turn to Rio de Janeiro and the Games of the XXXI Olympiad. At the same time, sports enthusiasts will turn to social media to express their support for the Games, for their countries’ teams and for their favorite athletes.
Individuals, news outlets, and official Olympic sponsors are generally free to post and tweet about the games and athletes during the roughly month-long blackout period which began last week and ends on August 24. However, non-sponsor brand owners in the United States could face potential legal action if they are not careful.
Please read the entire post on The Brand Protection Blog: http://www.thebrandprotectionblog.com/3144-2/