February 2016

Social media channels represent an exciting medium to reach out to the public and potential collaborators. Social media can also play an important role in helping generate positive buzz for organizations seeking to develop a market for their products or

One of the keys to a successful social media presence for businesses is real-time engagement and quick response times. “Social listening” can help businesses tap into consumer sentiment in order to engage with their audience effectively and to elevate their

Our Top Five stories from 2015 also provide some “lessons learned” or considerations for companies who are considering using social media in 2016:

  1. Know what data you are collecting and where it is being transferred. Like more than 4,000 companies,